Jayme Gershen, another of the five finalists, is an Emmy award-winner who often uses humor in her cinematic work, described the artistic concepts that inspired and informed her idea, and how she wanted to relay the message of what we can do as locals to protect Biscayne Bay and its varied life forms. Still from Jayme Gershen's “Captain Baywatch” It’s a crucial and powerful responsibility.” And I wanted to show that we’re directly connected to their supply. Just like us, marine creatures need food and oxygen to survive. In my PSA, I wanted the viewer to see that life underwater is sustained similarly to life above water. From there, a space for conversation is created. It has the power to bridge gaps and connect us more deeply to each other and the world around us. “At best, I think art encourages us to empathize with one another. In discussing the ways that art – and film in particular - can help to inspire people and conversations around such pressing issues as conservation and climate change, finalist Alexa Caravia, whose work spans across documentary, short stories, fashion, and instructional videos, commented: Still from Alexa Caravia's “Video Letter” In an interview published by The New Tropic, the five winning filmmakers commented on such topics as the social responsibility of art, the significance of protecting and preserving a fragile ecosystem such as Biscayne Bay, and what Miamians can do to contribute to the conservation and protection of this major natural resource that defines so much of our South Florida lifestyle. The five winning artists include Alexa Caravia, Helen Peña, Jayme Gershen, Milly Cohen and Shireen Rahimi, as well as Honorable Mentions Alec Castillo, Chris Molina, Christian Perry, Colin Foord, and Nicolas Quintairos. The winner of the People’s Choice Award will be announced on Aug. The public is invited to watch these films at the Oolite website and vote for your favorite by August 11. To celebrate its efforts, Oolite presented a YouTube Live broadcast showcasing a total of eight PSAs that are currently in competition for the People’s Choice Award. Another five artists received Honorable Mentions and $1,000 awards for their proposals. This power inspired Oolite Arts, a Miami Beach-based alternative arts organization that mobilizes and supports local artists, to hold a contest inviting some of Miami’s most talented filmmakers to make one-minute public service announcements (PSA’s) for Save the Bay, an initiative to raise local awareness on ways to protect and preserve Biscayne Bay and its varied ecosystems.įive five competition winners were selected and each was awarded $2,500 to produce their PSAs. A film has the capacity to not only immerse its viewers in situations and perspectives outside of their own, but also to awaken new insight, consciousness, and understanding in audiences about issues affecting their lives and communities.
While our constant exposure to media saturation and infinite supply of film and video content may leave us taking the persuasive power of the moving image for granted, the capacity for cinematic media to sway the perspective and opinions of its viewers is unmatched by any other art form.
Through their Save the Bay initiative, a locally-made film and video campaign to raise awareness of ways to preserve Biscayne Bay, Oolite is funding innovation and community-building while reminding us of the precious treasure that so much of Miami centers its life around.Ĭinema, often called the seventh art, is unique among all other artistic disciplines. Oolite Arts, one of Miami’s most prominent and supportive arts organizations, wants to help Miami preserve one of its most important and impressive assets - Biscayne Bay.
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